We Intentionally Price New Systems
At Even 1/3 of Others
So Low That Cost Less Than Other's Risky Refurbished!
Others Price Their New Systems at Even Triple Us
For Huge Markups & Hidden ~ $20,000 Sales Commissions
Think
The FDA Clears All Systems as Equally Diagnostically.
Carriers Pay Identically Regardless of Brand &Price!
Ultrasound is Just Simple Physics.
Brand Superiority Claims to Sell You
(as Richard Feynman Would Say)
Are Just Baloney!
- AS TO SAVING MONEY ON REFURISHED -
- See the below Disappointment Letters from doctors who lost money by being sweet talked into buying "Refurbished" - just a salesman's word for used. Don't buy from Internet sellers whotell you to "Just clean out your system's insides with your vacuum cleaner" when your system fails. When doctors ask for refurbished or used, what is really on their mind is that they want to pay less for a reliable new system than the price they got at a show or at a "free demo"! No one would rather drive a used car if they could drive a new one for less! That's what we do.
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See below exactly how we can install new for far less and the clever industry selling games to physicians that are quite subtle or even invisible.
First...Three Disappointed Used/Refurbished Buyers
(If you had a problem contact: FBI Special Agent B. Chiarito, 1501 Lakeside Ave, Cleveland , Ohio, 44114)
Review these Doctor stories about used, refurbished systems. Websites can buy systems from lease companies for only several hundred dollars, then spruce-up and sell for many thousands without standing behind them:
The First Disappointed Doctor Who Bought a Used/Refurbished System I bought a Voluson 730 from National ______. Price was to include 2 days for installation and training. 11/07, my machine quit working with an error message of"floppy disk failure (40)". I called National _________ who said they would put a call in to a service tech. I also called their installer who told me to simply remove the back of the unit, locate the backup software and re-install through the CD unit. Unfortunately, backup software had not been shipped with the machine. When a tech called, my advice was to use a vacuum cleaner hose to suck out any dust from the external drives. He said if that doesn't work I will need to schedule a service call. My machine has been down 9 days now with many client cancellations. A local service company has replaced the hard drive (not the problem), sauntered a blown resistor cap (not the problem) and ordered a replacement board (still waiting for part). National ____________ will neither answer or return my calls. The installation tech who promised a copy of backup software also will not answer or return my calls. At this point, I have a useless expensive piece of equipment, service tech's who are trying a hit or miss approach and 37 very disappointed families who were hoping for a look at their child."( This email came to us from a customer who bought from a web seller named National. (If you want, ask us how to contact this customer who desperately contacted us to fix their system because it stopped working).
The Second Disappointed Doctor who Bought a Used/Refurbished System A doctor called us from Los Angeles with his sad tale: He wire-transferred $28,000 to an Internet Seller for a Sonosite Titan that was supposed to be a certain Rev. Number with features he ordered. A system arrived, but the improper Rev. Number and without paid for features. He asked his Internet seller to correct. They said they could but not at this time. He asked for his money back. They refused. We are now trying to solve his problem.
The Third Disappointed Doctor who Bought a Used/Refurbished System An OBGYN called us from Orlando to buy a system from us. She said the company she was dealing with (She said it was Providian_______, an Internet advertiser) had taken her $2,000 deposit and refused to return it, when the system they shipped to her did not perform as promised. Ask us for Providian's side of the story.
Selling the manufacturer's systems
for less than they charge
Simple. We do not use commissioned salesmen like the manufacturers do, so we do not include the salesman's even $20,000 hidden in your Invoice commission like they do. But to hospitals "House Accounts", manufacturers sell without commissions.
When Manufacturers Sell to Doctors: When a doctor stops at a manufacturer's show booths or telephone about a system, the manufacturer will use a commissioned salesman-agent to show their system to the doctor. These salesman-agents are allowed to add-on whatever commission amount they think they are entitled to if they can sell the doctor. this often even $20,000 commission is not shown on the doctor's invoice from the manufacturer, so the doctor is unaware that their price even contains a commission or what the amount of the commission is. Then the manufacturer, from the doctor's system payment, will then pay their salesman-agent the amount they included as their commission.
These salesmen usually hand the doctor a business card with the manufacturer's name boldly on it so the doctor thinks that they are dealing with the manufacturer direct. The salesman-agent is a 1099 subcontractor, not a salaried employee.
How much extra in extra commission cost are doctors unwittingly paying? Even over $20,000! (See, for just one example, the TOSHIBA COMMISSION STATEMENT to their Dealers in red below where to buy an $11,182 Toshiba system (that's the manufacturer's price) the doctor paid a whoping $31,685 so that the commissioned salesperson-agent could receve $20,503 in commission that was routed to him by Toshiba). No wonder The Ultrasound Store can sell you a new systems for under $10,000, Which is the system's true market value! Doctors are made to think that the manufacturer's salesman-agent's demo in their office is “FREE”, like a gift!
This perfectly legitimate ultrasound marketing strategy to doctors goes even further: - each separate manufacturers dvides up the country among their salespeople to give each of them an exclusive territory. So that the doctor can only get ONE salesperson and price on each brand - GE, Siemens, Toshiba, Sonosite, Philips, Medison, Biosound, Mindray, etc. Of course, the salesman knows that the doctors in his exclusive area cannot beat his price from the Manufacturer's Sales Force because it is impossible for him to receive another bid on his manufacturer's product, so he can safely price very high by including a high commission. The doctor is registered with the manufacturer as one specific salesman's customer!
All economically engineered so that doctors can get only one high price when the doctor calls the manufacturer about its systems.
As an analogy, it's as if you were forced to buy a Ford or Lexus or any other brand from just one dealer who has the exclusive for your office or home address and who, in pricing you, would know that you could not beat his price elsewhere!
(Skeptical? Ask any manufacturer to have two different salesmen call on you so you can get two competitive prices on his product.)
Don’t over-pay on ultrasound equipment just to pad the pockets of your salesperson!
Call us today — we sell EVERY brand of ultrasound.
800-346-6550
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